Event

Name of Event

Produced by (Legal Entity)

Address

City

Country

Zip / Postal Code

Phone

Website

Event URL

Profile

Sponsorship Value (AED)

Event start date

Event end date

At which time of the year will the event take place?

Event Genre

Sector

Total Event Capacity

Total Marketing Reach

Proposed Location

Is the event taking place in Dubai only (no other Emirate)?

Is this a recurring event?

Is this an existing event?

Event Duration

Please express event duration in days

Planning Lead-Time

Do you have Intellectual Property?

Your Audience

Please complete the sections below, and make sure that each section equals 100%.

Gender

Total

0 %

Men

Women

Age Group

Total

0 %

01-08

09-12

13-17

18-24

25-34

35-44

45-54

55-64

65+

Main Target Audience Demographics

Please identify all that apply

	African
	Asian
	Australian
	CIS / Russia
	Emirati
	European
	Far East
	GCC
	North American
	South American
	Other

Consumer Audience

What is the total no. of anticipated international attendees?

What is the total no. of anticipated domestic attendees?

What key markets will visitors be attending from?

	UAE
	Africa
	Asia
	Australia
	CIS/Russia
	Europe
	Far East
	GCC
	North America
	South America
	Not Applicable

Economic Impact

Please state the no. of days/nights participants will spend in the host destination?

If not applicable please insert zero (0)

What is the total expected average daily spend for international visitors (in AED)?

If you have factored this information, a total daily spend will cover costs in transportation, food and beverage and additional leisure activities. If not applicable, please insert zero (0)

What is the total expected average daily spend for UAE visitors (in AED)?

If you have factored this information, a total daily spend will cover costs in transportation, food and beverage and additional leisure activities. If not applicable, please insert zero (0)

Marketing & PR

Is the event able to offer exclusive content for the Dubai brand?

	Yes
	No

Key Influencers

	We have contracted influencers to promote Dubai as part of our event
	We have contracted celebrity endorsements as part of our event i.e. artists experience, desert experience
	Not Applicable

Please highlight all opportunities where the Dubai Tourism logo will feature

	Digital
	Indoor signage
	Outdoor signage
	Print
	Radio
	Social Media

	We have a fully detailed PR plan that we can share
	We will have a press launch for this event
	Our press launch will include key influencers/celebrities
	We will require PR support from Dubai Economy and Tourism
	Other
	Not Applicable

Will you carry Dubai Tourism collateral throughout your outlets?

	Yes
	No

Online Presence

	Our event has an established Facebook presence
	Our event has an established Instagram presence
	Our event has an established Twitter presence
	Our event has an established YouTube presence
	Our event has an established presence with other dedicated online communities, blogs and trends
	Other
	Not Applicable

Video and Photo Rights

	You will have the right to use our event's videos and pictures without any additional payment
	You will have the right to use our event's videos and pictures after purchase of additional rights
	Not Applicable

The following mobile and digital partnered content will be offered

	Gallery - text, video, etc.
	Mobile Assets - games, wallpapers & themes, mobile TV
	Talent - images, video, app start-up message
	Event Info - news, schedules, content, location content, routing, traffic, points of interest
	Results and News Coverage - live footage, scores, statistics via ext, photos, live streaming video, etc.
	Behind the Scenes - interviews, back-stories, gossip, trends, etc., delivered in multiple formats
	Competitions, prizes and promotions
	Community Content - formation of communities, passion groups, social networks, community interaction
	Partner Domain Specific Content - sports/lifestyle/health/culture/fashion enhancement tools, data, apps, etc.
	Other
	Not Applicable

Licensing

	We will provide licensing rights, at no cost, to produce co-branded Dubai Merchandise
	We will provide licensing rights, at an additional cost, to produce co-branded Dubai merchandise
	We will be responsible for producing all merchandising
	We will not allow any co-branding merchandising opportunities in our proposal
	Other
	Not Applicable

Pass-through rights

	We have a plan to involve your distribution channel in the proposal
	You can yield certain rights to your sub-contractors
	You can yield certain rights to your vendors
	You can yield certain rights to your marketing partners
	Other
	Not Applicable

Ticketing & Partners

Are ticketing partner(s) confirmed?

	Yes
	No

How many ticket categories are you offering?

	Only 1 category of ticket is offered to all visitors
	We offer visitors 2 - 3 ticket category options
	We offer visitors 4 - 5 ticket category options
	We offer visitors 6 - 7 ticket category options
	We offer visitors more than 8 ticket category options
	Not Applicable

Our tickets will be bundled with other assets and activities

(select all that apply)

	Hotel Stays/Discounts
	Loyalty scheme/points
	Our ticket bundles will include vouchers to unique catering facilities
	Our ticket bundles include VIP hospitality experience
	Our ticket bundles include VIP Parking
	Our ticket bundles will include access to other tourist attractions
	Our ticket bundles will include experiences bundled in tickets i.e. access to people of influence/celebrity
	Other
	Not Applicable

Have you confirmed trade organisations/travel agents?

	Yes
	No

Media

Will the event generate international media coverage for Dubai?

	Yes
	No

What is the expected media coverage value locally (in AED)?

If unsure, type 0

What is the expected media coverage value internationally (in AED)?

If unsure, type 0

Is the event's media coverage set to highlight positive features of Dubai?

	Yes
	No

Will you have Celebrity / Influencers attending?

	Yes
	No

Do you own the media rights to the event?

	Yes
	No

TV Coverage

Will the event have a dedicated and confirmed TV broadcast?

	Yes
	No

Is there a dedicated international TV broadcast?

	Yes
	No

Is there a dedicated local TV broadcast?

	Yes
	No

Broadcast reporting

	We can provide a detailed broadcast plan for this event
	We can provide a post-broadcast report detailing territories and audience reach from previous events
	Not Applicable

Data Collection

Audience Research

	We will allow Dubai Economy and Tourism to undertake an anonymous visitors' survey to ask patrons about their event experience without collecting any customer data
	If not, we will offer those as paying options in our proposal
	We will not allow any survey to be undertaken about our event
	Not Applicable

Operations

Are all operations staff a local hire?

	Yes
	No

Are you eligible for a leisure event permit?

	Yes
	No

Is the event covered with an adequate Event Insurance?

	Yes
	No

Are you the event organiser?

	Yes
	No

Has the event organiser managed multiple large scale events for international clients?

	Yes
	No

Financials

Can you provide a profit and loss statement?

	Yes
	No

Outline the organisation(s) that will receive the event revenue/ profits

Projected revenue from (in AED):

If not applicable, type 0

Merchandising

Ticket Sales

F&B Sales

Broadcast TV

Grants

Private Sector

Are you seeking any further value in kind support from Dubai Tourism?

(select all applicable)

	Marketing Support
	Advertising Support
	Venue Support
	Flight/Airline Support
	Accommodation Support
	Market Intelligence Support
	Manpower Support
	Event Patronage Support
	Visa Support
	Other Support
	Not Applicable

Are you receiving funding from any other Dubai Government entity?

(please select all applicable)

	Department of Finance
	DEWA
	Dubai Roads and Transport Authority
	Dubai Central Bank
	Dubai Chamber
	Dubai Courts
	Dubai Culture
	Dubai Health Authority
	Dubai Muncipality
	Dubai Police
	Dubai Sports Council
	KDHA
	Mohammed Bin Rashid School of Government
	Ministry of Agriculture and Fisheries
	Ministry of Cabinet Affairs
	Ministry of Communications
	Ministry of Culture Youth and Development
	Ministry of Defence
	Ministry of Economy
	Ministry of Education
	Ministry of Electricity and Water
	Ministry of Energy
	Ministry of Environment and Water
	Ministry of Finance
	Ministry of Foreign Affairs
	Ministry of Foreign Trade
	Ministry of Health
	Ministry of Higher Education and Scientific Research
	Ministry of Information and Culture
	Ministry of Interior
	Ministry of Justice
	Ministry of Labour
	Ministry of Petroleum and Mineral Resources
	Ministry of Planning
	Ministry of Presidential Affairs
	Ministry of Social Affairs
	Ministry of Public Works
	The Executive Council
	Other
	Not Applicable

Organisation Profile

Our organisation holds a UAE business license?

	Yes
	No

How many years has your organisation or the UAE company providing support been operating in the UAE?

	Less than 1 year
	1 - 3 years
	4 - 7 years
	8 - 11 years
	More than 11 years
	Not Applicable

Has your organisation previously received financial aid from Dubai Tourism?

	Yes
	No

Please select all applicable reports you have available and are willing to share with Dubai Tourism

	Detailed marketing plan
	Detailed media plan
	Post-event marketing report
	Post-event media report
	Other reports
	None at present time

Contact Form

Salutation

First Name

Last Name

Job Title

Organisation

Address

City

Country

Zip/Postal Code

Confirm Email

Phone

Mobile

Summary

Please provide a brief summary of your proposal in max. 600 characters:
(i.e. a description of the event including it's objectives and the expected learning outcome)

Attachments

These attachments are mandatory for our decision making process:

	Event Proposal
	Marcomms Plan
	Trade Licence of a UAE company

Optional Documents - please select and upload all applicable:

	Bidding / RFP Guidelines (if applicable)
	Event Budget
	Event Guidelines
	Marketing Plan
	Post-Event Report (if applicable)

	None at present time

Please use the form below to attach your documents. You can upload up to 8 documents for a total of 10MB. These documents can be either images (JPEG, GIF or PNG), Microsoft Word, Microsoft Excel, Microsoft Powerpoint, PDF, plain text, video or audio documents.

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Click on "Choose documents"
Click on "Attach documents"

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Terms & Conditions

	We confirm that all the information supplied is true
	We confirm our event is free from any political and religious conflict
	We confirm that we have an adequate event insurance

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